A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
There is no advertisement as powerful as a positive reputation traveling fast.
The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.
You need to be prepared for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
To accomplish great things, we must not only act but also dream. Not only plan but also believe.
Emotions are the fuel of social networks.
Design is not just what it looks like and feels like. Design is how it works.
There is only one global superpower: public opinion.