GOAL

Boost the visibility of Martell, establish the unique qualities and features of the brand in the minds of consumers, allowing it to be distinguished from its competitors.

IDEA

The Martell Master Class was created to help better understand the nature of cognac, its compatibility with foods and the ways to distinguish deluxe cognac from the mass product. One of the most recognised executive chefs in Latvia, Lauris Aleksējevs, was invited to conduct the master class. The event brought together representatives of the leading mass media, journalists, editors and photographers, who could participate not only in the tasting, but also join the creation of cognac-based dishes and cocktails, learn the tricks of cooking and cocktail making, and find out the future trends in the culinary and cocktail fields.

The event attracted major publicity, promoting visibility of the Martell brand and in turn heightening sales figures.

Publicitions

• DELFI - http://tasty.delfi.lv/jaunumi/foto-lauris-aleksejevs-iepazistina-ar-dizciltigo-ziemas-kompanjonu-konjaku.d?id=45293910
• Dienas Bizness - http://www.db.lv/bez-kaklasaites/martell-meistarklase-iepazistina-ar-konjaka-un-edienu-saderibu-425176
• Svētku Laiks - http://www.svetkulaiks.lv/lv/articles/view/78/8755