In order to raise  awareness and understanding of the society about the opportunities offered by professional education and work-based learning (DVB), a special campagne and a press conference were oganized, attended by the Minister of Education and Science of the Republic of Latvia, representatives of the Employers' Confederation of Latvia,  representatives of the European Commission in Latvia, entrepreneurs and youth.

 As the media relations were one of the main instruments of the campaign, within four months an intensive work on media relations was carried out, including media breakfast, press briefings, interviews and other activities.