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GUNĀRS ĶIRSONS AND JUNIOR HOCKEY SUPPORT EVENTS

Client:YOUNG HOCKEY PLAYER SUPPORT FOUNDATION

GOAL

Promote the popularity of junior hockey.

IDEA

Even though the popularity of hockey is on the rise in Latvia, the situation in junior hockey field has become increasingly complicated. Taking into account the weak economic condition of junior hockey that, due to a limited financing, completely relies on parental financial support, many talented teenagers have no chance to learn hockey skills. At the same time, the local leagues suffer from a lack of competition that would breed the next generation of hockey stars.

To attract attention to this complicated situation in Latvian junior hockey, publicity far and wide was ensured to the matter via media relations activities. One of the best-known entrepreneurs in Latvia, Gunārs Ķirsons, was involved in the process: he announced establishment of his own hockey team and his readiness to become engaged in the development of junior hockey.

RESULTS

Throughout the entire season, interviews, publications, as well as TV presence and online broadcasts from the Latvian junior hockey games were provided. These activities increased interest in junior hockey significantly and improved the general situation in sports.

Publicitations