The aim of the campaign was to raise the awareness of the society not only about the profession of a doctor - gynecologist and its importance in the life of any woman, but also about the woman’s health in general and the role of it in the context of demography and the future of the country. At the same time, the aim of the campaign was to find those doctors-gynecologists, who are highly appreciated for their professionalism, dedication and empathy both among colleagues and patients. 

Application of a wide range of internal and external communication instruments as well as intensive public explanatory work  about the role of a doctor-gynecologist in life of every woman, lead to extensive publicity of the campaign and the involvement of the society.