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Projects

We do it with passion or not at all

CHARITY EVENT “BĒRNU DZĪVEI UN NĀKOTNEI” (“For the life and future of children”)

GOAL

Raise funds for the purchase of vital function monitoring devices for children and attract the public attention to the issue, causing changes in the community..

IDEA

The Children’s Clinical University Hospital was in need of  patient monitoring devices that measure vital functions. The situation was so disastrous that 11 wards in the hospital did not have a single device. As a result, the project “Bērnu dzīvei un nākotnei” (“For the life and future of children”) was created.

A charity auction was organised for the event. The auction offered works, items and objects from 16 Latvian celebrities that could be bought during the auction by any guest

Apart from the auction, a number of companies were consulted regarding their possible donations for the purchase of vital function monitoring devices for children. To achieve greater public involvement and to foreground the problem in the public space, a series of 7 videos was created. The videos featured several Latvian celebrities who encouraged the audience to participate in the project and make a difference by donating for the purchase of vital function monitoring devices for children.

At the same time, intensive effort took place  in the area of media relations, so that media could feel its own responsibility and become a speaker for the campaign.

RESULTS

As a result of the project, the funds necessary for the purchase of vital function monitoring devices for children were gathered.