Among all the types of cancer, skin cancer is one of the most common. The campaign was started to attract the public’s attention to timely skin check-ups. The goal of the campaign was not only to achieve the public’s involvement, to change its attitude and to propel it towards action,  i.e. visiting a dermatologist, but also to achieve stricter regulatory framework for solariums.

The campaign involved mass media and opinion leaders, and provided dermatologist appointments all over Latvia and free consultations via phone and Internet, resulting in enormous involvement of the public and increase in dermatologist appointments. Moreover, the work on the Cabinet Regulation regarding the compliance of cosmetic tanning services with health and safety requirements, as well as the changes in the way such compliance is monitored, was completed.